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Design

Demand analysis artifact | How to use the Kano model to analyze demand

zgteng 2021-05-19 Comments Design 

Glen’s recent busy project, the demand is a bit chaotic, tonight I used the demand analysis artifact Kano model to sort it out, and the whole person is much better. When you are faced with a…

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Product psychology: It is not that we chose “simplicity”, but that “simplicity” chose us

zgteng 2021-05-19 Comments Design 

Dieter Rams, the father of German work design, once said: “Excellent design is concise.” The great Jobs is also a minimalist. Even when I wait for these products, Wang people are also pursuing minimalism in some…

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When we are analyzing a product, what are we analyzing

zgteng 2021-05-15 Comments Design 

Commenting on a product, everyone can dig out its performance in all aspects, such as whether the user experience is good, whether the function is perfect, whether it solves the user’s pain points, etc… But…

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As a product manager, this is how I conceived a product

JUMI 2021-05-152021-11-27 Comments Design  Product Manager

As a product manager, it is not difficult to find demand. In normal life, pay more attention to life and think more, and there will always be creative ideas, but how to transform ideas into a product is not so easy. This article will bring this question Start with creativity and talk about how to conceive a product.

Test-driven design

zgteng 2021-05-15 Comments Design 

Many designers are used to using their own experience and subjective feelings to propose solutions, but experience and subjective feelings are likely to be wrong. User-centered design needs to be implemented based on objective facts related…

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Why do users become “addicted” to some products?

JUMI 2021-05-092021-11-27 Comments Design  Product Design

I wonder if you have the following experience: When the phone leaves your sight for a while, you panic; When you go to the bathroom, you always take your mobile phone and swipe WeChat Moments;…

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User-centric product design will succeed

zgteng 2021-05-09 Comments Design 

Today, I was pissed off by 400 calls. Without warning and prior notice, the service was suspended due to insufficient balance. After receiving user feedback, he immediately contacted the customer’s customer service to recharge. However, the service…

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Is minimalist design really good? What we really need is a simple and easy-to-use product

JUMI 2021-05-05 Comments Design  Design, Product

The product design concept of “minimalism” is very popular nowadays, but must the minimalist style be what users like and need? Steven Sinofsky, the father of Windows 8 and a partner of the A16Z board…

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How much does the product design of the technology industry need to consider?

zgteng 2021-05-05 Comments Design  Design, Product, Technology

In order to attract the attention of capital, entrepreneurs and CEOs in the technology industry have spent a lot of attention on visual design, trying to create beautiful products and brands with very cool images….

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Product development at the user level

JUMI 2021-05-042021-05-05 Comments Design  Design, Product

Regardless of whether it is an Internet product or a product of a traditional industry, from the user level, it is divided into the following four different stages. In the process of product development, they…

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Ten good habits to inspire creativity you must know

zgteng 2021-05-04 Comments Design  Creativity, Habit

Lasting creativity does not come from a flash of light or an afternoon of inspiration. We should regard innovation as a daily habit, just like laying a good foundation for everything. At 99U, we have summarized the…

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The essence of simplicity

zgteng 2021-05-03 Comments Design  Simplicity

The essence of “simplicity” does not lie in what elements are used, but it reduces our cognitive burden. When we say that an advertisement is well done, it does not mean that it is brilliantly…

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Maslow’s demand hierarchy behind product design

zgteng 2021-04-29 Comments Design  Demand, Design, Product

American psychologist Maslow once put forward the theory of human needs hierarchy. He divided human needs from low to high into five categories: physiological needs, safety needs, social needs, respect needs and self-actualization needs. Maslow’s hierarchy…

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Design thinking that balances competitiveness

JUMI 2021-04-192021-10-05 Comments Design  Design, Thinking

I am a designer, and it took 10 years to start to understand that the most beautiful thing is actually a design system, an environment of “stand-by”. I think this is the highest level of…

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What kind of logic should be followed in product design?

zgteng 2021-04-18 Comments Design  Design, Logic

For a product put on the market, the product itself must be considered when designing, and the business model must also be considered. So what kind of logic should be used to design the product…

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